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ISLAMIC BRANDING, RELIGIUSITAS DAN KEPUTUSAN KONSUMEN TERHADAP PRODUK

Abstract: Islamic branding practices have recently been the main discussions within practitioners' and academicians' discussions in the recent years. Several experts reported that Islamic branding concept has attracted interests of many companies. Muslim consumers are to be more selective in consumi...

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Hovedforfatter: Muhammad Nasrullah
Format: Artigo
Sprog:Inglês
Udgivet: Sharia Faculty, Universitas Islam Negeri KH. Abdurrahamn Wahid Pekalongan 2015-12-01
Serier:Jurnal Hukum Islam
Fag:
Islamic Branding
Religiosity
Consumers' Decision
Religiusitas
Keputusan Konsumen
Online adgang:http://e-journal.iainpekalongan.ac.id/index.php/jhi/article/view/487
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