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The Effect of Market Orientation on Business Performance

The effect of market orientation on business performance has been a popular research topic in recent years. Market orientation is an organizational culture which leads to forming behaviours practically and effectively. These behaviours are essential in creating greater values for consumers. The popu...

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Principais autores: Mohammad Taghi Taghavifard, Amir Ghafurian Shagerdi, Omid Behboodi
Formato: Artigo
Idioma:Persa
Publicado em: Yazd University 2015-04-01
coleção:کاوش‌های مدیریت بازرگانی
Assuntos:
market orientation
business performance
operating profit margin
return on investment
return on equity
Acesso em linha:http://bar.yazd.ac.ir/article_744_af1c60e83d5ff38005acaa8bb7351db2.pdf
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