CRITERIA FOR INTERNATIONAL MARKET SELECTION: INSIGHTS FROM EXPERTS IN COLOMBIA AND ECUADOR

International market selection involves multiple decision-making factors, whose understanding is crucial for business success in the era of globalization. In this sense, the aim of this study is to assess the relevance of some international market selection criteria from a comparative academic persp...

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Bibliografiske detaljer

Principais autores:	Vanegas-López Juan Gabriel, Baena-Rojas Jose Jaime, Mayorga-Abril César, Martinez Aida Galiano, López-Cadavid Diego Alejandro
Format:	Artigo
Sprog:	Inglês
Udgivet:	Sciendo 2026-03-01
Serier:	ECONOMICS
Fag:	international market selection, decision making, comparative analysis, analytic hierarchy process, trade barriers, non-tariff barriers
Online adgang:	https://doi.org/10.2478/eoik-2026-0001
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