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Stitching competition with digital threads: Unveiling the drivers of competitive success in the apparel sector.
This study explores and validates the dimensions of digital capabilities and competitive performance within the apparel industry, aiming to develop a robust, multidimensional measurement instrument. Employing a sequential QUAL→QUAN exploratory design, the research began with in-depth interviews with...
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| Autores principales: | , , |
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| Formato: | Artigo |
| Lenguaje: | Inglês |
| Publicado: |
Public Library of Science (PLoS)
2025-01-01
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| Colección: | PLoS ONE |
| Acceso en línea: | https://doi.org/10.1371/journal.pone.0325945 |
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