The Halal Paradox: Strategies for Resilient Indonesian Food MSMEs
Despite the mandatory halal certification for Indonesian businesses, the anticipated benefits, such as increased product value or market share expansion, have not materialized for all enterprises. This study investigates the marketing challenges faced by halal-certified Micro, Small and Medium-size...
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| Автори: | , |
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| Формат: | Artigo |
| Мова: | Árabe |
| Опубліковано: |
Ar-Raniry State Islamic University of Aceh
2023-12-01
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| Серія: | Share: Jurnal Ekonomi dan Keuangan Islam |
| Предмети: | |
| Онлайн доступ: | https://www.jurnal.ar-raniry.ac.id/index.php/Share/article/view/17099 |
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