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Factors Influencing the Choice of Higher Education Establishment for Marketing Strategies of Higher Education

The world-wide competition of higher education programs makes education institutions to seek for most efficient ways to attract students. The presented academic research is devoted also to the issues on motives and influencing factors for the choice of study programs. The methods applied in the curr...

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Autors principals: Sarkane Glorija, Sloka Biruta
Format: Artigo
Idioma:Inglês
Publicat: Riga Technical University Press 2015-08-01
Col·lecció:Economics and Business
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Accés en línia:https://doi.org/10.1515/eb-2015-0012
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