Model Perilaku Brand Switching Konsumen Dalam Pembelian Produk Otomotif di Kota Medan
<p class="AbstractTitle"><em>This study aims to determine how the Consumer Brand Switching Behavior Model in Purchasing Automotive Products in Medan City. This research is basic research. The population in this study were consumers of car owners in Medan City. The sampling technique is a non-probabi...
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| Autores principales: | , , |
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| Formato: | Artigo |
| Lenguaje: | Indonésio |
| Publicado: |
Universitas Muhammadiyah Sumatera Utara
2021-04-01
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| Colección: | Jurnal Ilmiah Manajemen dan Bisnis |
| Materias: | |
| Acceso en línea: | http://jurnal.umsu.ac.id/index.php/mbisnis/article/view/7305 |
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