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The Impact of Digital Marketing Strategies on Prospective Students' Enrollment Decisions in Egyptian Higher Education Institutions

This research aims to understand and determine how digital marketing affects the decision of prospective students to join higher learning institutions in Egypt. The study focuses on determining the most effective digital marketing tools and approaches, including the use of social media, emails, and...

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Autor principal: مرام القزاز
Format: Artigo
Idioma:Árabe
Publicat: Shrouk Academy, International Higher Institute od Mass Communication 2024-12-01
Col·lecció:مجلة البحوث والدراسات الإعلامیة
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Accés en línia:https://mjsm.journals.ekb.eg/article_392543_cc95306e062aed0a59c5f87ce3b6d860.pdf
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