NUDGES LINGUISTIQUES ET NON LINGUISTIQUES DANS LE NEUROMARKETING : CAS DE LA PUBLICITÉ TÉLÉCOM EN ALGÉRIE
This article first offers a comprehensive review of nudge theory, then undertakes an empirical investigation of six emblematic Algerian advertising campaigns conducted between 2024 and 2025 by the two leading mobile network operators in Algeria, Mobilis and Ooredoo. We conceptualize the nudge as a “...
Gorde:
| Egile nagusia: | |
|---|---|
| Formatua: | Artigo |
| Hizkuntza: | Inglês |
| Argitaratua: |
National University of Science and Technology Politehnica Bucharest
2025-12-01
|
| Saila: | Studii de gramatică contrastivă |
| Gaiak: | |
| Sarrera elektronikoa: | https://studiidegramaticacontrastiva.info/wp-content/uploads/2025/12/SGC-44-2025-90-104-Miloudi.pdf |
| Etiketak: |
Etiketarik gabe, Izan zaitez lehena erregistro honi etiketa jartzen!
|