Knowledge transformation and omnichannel adoption in retail internationalization: Comparative insights from the United Arab Emirates and Pakistan
This study examines how organizational knowledge transformation shapes omnichannel adoption and performance in retailing, drawing comparative evidence from two distinct national contexts: the United Arab Emirates (n = 224) and Pakistan (n = 210). Structural equation modeling (PLS-SEM) examined direc...
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| Principais autores: | , , , , |
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| Format: | Artigo |
| Jezik: | Inglês |
| Izdano: |
Elsevier
2026-06-01
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| Serija: | International Journal of Information Management Data Insights |
| Teme: | |
| Online dostop: | http://www.sciencedirect.com/science/article/pii/S2667096826000340 |
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