The effectiveness of social media based on photo and video sharing to-wards online purchase intention

Internet users in Indonesia have reached 88.1 million and around 79 million are active social media users. The high phenomenon of using social media which is considered quite effective for promotion and sales is used by marketers in developing their business through online marketing on social media...

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Hlavní autoři:	Daru Asih, Teofilus Teofilus, Timotius FCW Sutrisno, Cynthia Yoana
Médium:	Artigo
Jazyk:	Inglês
Vydáno:	Universitas Islam Indonesia 2020-08-01
Edice:	Jurnal Siasat Bisnis
Témata:	Digital Marketing Social Media Marketing Brand Consciousness Value Consciousness Price Consciousness Online Purchase Intention
On-line přístup:	https://jurnal.uii.ac.id/JSB/article/view/15351
Tagy:	Přidat tag Žádné tagy, Buďte první, kdo vytvoří štítek k tomuto záznamu!