Enhancing visitor experiences and economic outcomes through gamified AR: The impact of a Location-Based Augmented Reality Game in agritourism

Agritourism merges agricultural activities with tourism, offering visitors immersive and educational experiences. While augmented reality (AR) has been studied in various tourism contexts, limited research explores its application in agritourism. This study explores the integration of a location-bas...

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Principais autores:	Kannattha Chaisriya, Patibut Preeyawongsakul, Lester Gilbert, Pairote Nualnoom, Sasithorn Rattanarungrot, Rotjaret Narongrach, Nattacha Silakun
格式:	Artigo
语言:	Inglês
出版:	Elsevier 2024-12-01
丛编:	Journal of Open Innovation: Technology, Market and Complexity
主题:	Agritourism Augmented reality Economic impact Tourist engagement Location-based games Experiential tourism
在线阅读:	http://www.sciencedirect.com/science/article/pii/S2199853124002099
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