Enhancing visitor experiences and economic outcomes through gamified AR: The impact of a Location-Based Augmented Reality Game in agritourism

Agritourism merges agricultural activities with tourism, offering visitors immersive and educational experiences. While augmented reality (AR) has been studied in various tourism contexts, limited research explores its application in agritourism. This study explores the integration of a location-bas...

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Autors principals:	Kannattha Chaisriya, Patibut Preeyawongsakul, Lester Gilbert, Pairote Nualnoom, Sasithorn Rattanarungrot, Rotjaret Narongrach, Nattacha Silakun
Format:	Artigo
Idioma:	Inglês
Publicat:	Elsevier 2024-12-01
Col·lecció:	Journal of Open Innovation: Technology, Market and Complexity
Matèries:	Agritourism Augmented reality Economic impact Tourist engagement Location-based games Experiential tourism
Accés en línia:	http://www.sciencedirect.com/science/article/pii/S2199853124002099
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