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Applying Competitive Intelligence: The Case of Thermoplastics Elastomers

The objective of this article is to investigate and identify drivers to compete in the industry of plastics through the application of the methodology of Competitive Intelligence. Practical implications: This article provides a practical case of the Competitive Intelligence Methodology applied to...

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Dades bibliogràfiques
Autors principals: Marisela Rodriguez Salvador, Luis Francisco Salinas Casanova
Format: Artigo
Idioma:Inglês
Publicat: Halmstad University 2012-12-01
Col·lecció:Journal of Intelligence Studies in Business
Matèries:
Accés en línia:https://journal.lu.lv/JISIB/article/view/2145
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