Transformational Leadership and Corporate Reputation: Mediation Effects of Employer Branding

The purpose of this paper is to examine the impact of transformational leadership and corporate reputation on employer branding by testing a hypothesized model. This study employed a quantitative online survey technique. The researcher distributed 350 questionnaires through purposive sampling out of...

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Autors principals:	Muhammad Zeesahn, Tariq Waheed Qureshi, Shahid Bashir, Usman Ahmed
Format:	Artigo
Idioma:	Inglês
Publicat:	University of Management and Technology 2020-06-01
Col·lecció:	Journal of Management and Research
Matèries:	Transformational leadership employer branding corporate reputation management
Accés en línia:	https://ojs.umt.edu.pk/index.php/jmr/article/view/466
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