Heritage tourism in Zimbabwe: how destination brand equity and place attachment keep tourists revisiting

This study examines the mediating role of place attachment on the interplay between heritage destination brand equity and tourist revisit intention using the Destination Brand Equity model, a research area heavily ignored by tourism researchers. Structured questionnaires were used to randomly collec...

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Principais autores:	Masimba Elvis Manyangara, Timothy T. Kuguyo, Edson Gandiwa
Formato:	Artigo
Idioma:	Inglês
Publicado em:	Taylor & Francis Group 2026-12-01
coleção:	Cogent Business & Management
Assuntos:	Heritage destination brand awareness heritage destination brand image heritage destination perceived quality heritage destination brand value place attachment and tourist revisit intention Hospitality
Acesso em linha:	https://www.tandfonline.com/doi/10.1080/23311975.2026.2630410
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