METAPHORIZATION IN TOURISM DISCOURSE: FROM THE LANGUAGE OF GUIDEBOOKS TO CONCEPTUAL MODELS IN THE GLOBAL DEVELOPMENT OF THE TOURISM INDUSTRY
This article investigates the pivotal role of metaphor as a cognitive and linguistic mechanism in shaping the specialized vocabulary of the tourism industry. Drawing on the conceptual metaphor theory developed by George Lakoff and Mark Johnson, as well as the cognitive-linguistic perspectives of A...
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| Hlavní autor: | |
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| Médium: | Artigo |
| Jazyk: | Inglês |
| Vydáno: |
Editura Universităţii din Oradea
2025-09-01
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| Edice: | Geo Journal of Tourism and Geosites |
| Témata: | |
| On-line přístup: | https://gtg.webhost.uoradea.ro/PDF/GTG-3-2025/gtg.61333-1543.pdf |
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