Identifying the Attractiveness and Place Branding Strategies in Exhibitions

International exhibitions are as one of the most important introducing channelsfor product and transfer of technology in the world. This study has identified the strategic aspects of exhibition destination attractiveness in Isfahan International Exhibition. Participants in this study include exhibit...

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Detalles Bibliográficos

Autores principales:	Majid Mohammad Shafiee, Morteza Maddah
Formato:	Artigo
Lenguaje:	Persa
Publicado:	Iran Strategic Management Society 2017-09-01
Colección:	مطالعات مدیریت راهبردی
Materias:	exhibition destination attractiveness venue facilities availability host city/region isfahan international exhibition
Acceso en línea:	https://www.smsjournal.ir/article_87998_dc236702d53e73c10256cf5e8367237e.pdf
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