Do People Really Care if it's Phygital Retail? Exploring the Relationship Between Customer Experiences and Customer Behaviors
Phygital is an approach that integrates digital technology into physical retail spaces to provide innovative and interactive customer experiences. As this approach becomes more widespread, understanding its effects on consumer behavior is crucial. This study aims to bridge this gap by investigating...
Tallennettuna:
| Päätekijät: | , |
|---|---|
| Aineistotyyppi: | Artigo |
| Kieli: | Inglês |
| Julkaistu: |
Korean Marketing Association
2024-10-01
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| Sarja: | Asia Marketing Journal |
| Aiheet: | |
| Linkit: | https://amj.kma.re.kr/journal/vol26/iss3/4/ |
| Tagit: |
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