Sponsorship investments: do they deliver brand awareness for all sponsors?
Sponsorship as a marketing communications tool is well adopted in South Africa across various areas such as sports and entertainment. Although world markets have experienced economic turmoil in the last few years, the sponsorship market may be considered to be thriving as companies use this marketin...
保存先:
| 第一著者: | |
|---|---|
| フォーマット: | Artigo |
| 言語: | Inglês |
| 出版事項: |
Springer Nature
2017-03-01
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| シリーズ: | Management şi Marketing |
| 主題: | |
| オンライン･アクセス: | https://doi.org/10.1515/mmcks-2017-0007 |
| タグ: |
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