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The Journey of Business Opportunity Evaluation: When and Why Does Opportunity Novelty Promote Vs. Inhibit Opportunity Adoption?

As a typical characteristic of entrepreneurial opportunities, novelty is essential for firms to establish and maintain a sustainable competitive advantage under the current complex and dynamic business environment. However, why is it that some entrepreneurs adopt novel opportunities but others do no...

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Autors principals: Lin Lin, Yanan Lin, Song Lin
Format: Artigo
Idioma:Inglês
Publicat: Frontiers Media S.A. 2021-10-01
Col·lecció:Frontiers in Psychology
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Accés en línia:https://www.frontiersin.org/articles/10.3389/fpsyg.2021.732565/full
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