Evaluating Perceived Service Quality, Perceived Playfulness, and Gratification towards User’s Attitude of Mobile Instant Messaging Application

The research aimed to understand the behavior and adoption of mobile instant messaging (MIM) usage. By applying perceived service quality towards perceived playfulness and gratification model, the research investigated the factors related to MIM usage. Two most popular MIM applications used in Semar...

Täydet tiedot

Bibliografiset tiedot

Päätekijät:	Prima Ayundyayasti, Arum Febriyanti Ciptaningtias
Aineistotyyppi:	Artigo
Kieli:	Inglês
Julkaistu:	Bina Nusantara University 2021-08-01
Sarja:	Journal the Winners
Aiheet:	gratification model mobile instant messaging perceived playfulness perceived service quality
Linkit:	https://journal.binus.ac.id/index.php/winners/article/view/7089
Tagit:	Lisää tagi Ei tageja, Lisää ensimmäinen tagi!