From E-Commerce to the Metaverse: A Neuroscientific Analysis of Digital Consumer Behavior

The growing interest in consumer behavior in the digital environment is leading scholars and companies to focus on consumer behavior and choices on digital platforms, such as the metaverse. On this immersive digital shopping platform, consumer neuroscience provides an optimal opportunity to explore...

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Autors principals:	Alessandro Fici, Marco Bilucaglia, Chiara Casiraghi, Cristina Rossi, Simone Chiarelli, Martina Columbano, Valeria Micheletto, Margherita Zito, Vincenzo Russo
Format:	Artigo
Idioma:	Inglês
Publicat:	MDPI AG 2024-07-01
Col·lecció:	Behavioral Sciences
Matèries:	metaverse Second Life digital consumer behavior consumer neuroscience neuromarketing shopping experience
Accés en línia:	https://www.mdpi.com/2076-328X/14/7/596
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