Determining competitive advantage: The analytic hierarchy process
Fundamental changes initiated by globalisation, new technologies, intensive competition, fluctuating demand of consumers, as well as economical and political changes encourage managers to be pro‐active, take greater risks and choose innovative strategies. Besides that, a company's ability to gain co...
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| Materialtyp: | Artigo |
| Språk: | Inglês |
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Vilnius Gediminas Technical University
2004-12-01
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| Serie: | Journal of Business Economics and Management |
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| Länkar: | https://journals.vgtu.lt/index.php/JBEM/article/view/8196 |
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