Redesigning the marketing mix for eco-friendly product consumption among non-purchasers in India
The present study was created in order to customise the marketing mix for non-purchasers of eco-friendly products by studying their perspectives on the introduction of eco-friendly variants of the regular products that they are using in particular product categories (personal care and home care). Ov...
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| Principais autores: | , |
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| Formato: | Artigo |
| Idioma: | Inglês |
| Publicado em: |
Springer Nature
2016-04-01
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| coleção: | Management şi Marketing |
| Assuntos: | |
| Acesso em linha: | https://doi.org/10.1515/mmcks-2016-0002 |
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