Marketing Students Take on University Library as Client in Experiential Learning Assignment

In this collaboration between university librarians and faculty, advertising students were given the unique opportunity to treat the university library as a client in a rebranding initiative. This partnership allowed students to work in agency-style teams, simulating a real-world professional settin...

Szczegółowa specyfikacja

Opis bibliograficzny

Główni autorzy:	Mary Kelly, Matthew Schirano, Lisa Thornell
Format:	Artigo
Język:	Inglês
Wydane:	Marketing Libraries Journal 2025-05-01
Seria:	Marketing Libraries Journal
Hasła przedmiotowe:	academic libraries library branding marketing academic libraries partnerships faculty outreach
Dostęp online:	https://journal.marketinglibraries.org/spring2025/02_MLJv9i1.pdf
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