Scientometric Indicators as a Way to Classify Brands for Customer’s Information
The paper proposes a novel approach for classification of different brands that commercialize similar products, for customer information. The approach is tested on electronic shopping records found on Amazon.com, by quantifying customer behavior and comparing the results with classifications of the...
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| Principais autores: | , |
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| Formato: | Artigo |
| Idioma: | Inglês |
| Publicado em: |
Editura Fundatiei Romania de Maine
2015-10-01
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| coleção: | Journal of Economic Development, Environment and People |
| Assuntos: | |
| Acesso em linha: | http://ojs.spiruharet.ro/index.php/jedep/article/view/114 |
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