Distribucija kao marketinška kategorija u funkciji plasmana nedrvnih šumskih proizvoda u Srbiji
The paper examines the role of distribution, as an instrument of the marketing mix, in companies dealing with the purchase, processing, and marketing of non-wood forest products (NWFPs) in the territory of Serbia. Considering the specificity of NWFPs, choosing appropriate sales channels...
Guardat en:
| Autors principals: | , |
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| Format: | Artigo |
| Idioma: | serbi |
| Publicat: |
Faculty of Forestry, Belgrade
2024-01-01
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| Col·lecció: | Glasnik Šumarskog Fakulteta: Univerzitet u Beogradu |
| Matèries: | |
| Accés en línia: | https://doiserbia.nb.rs/img/doi/0353-4537/2024/0353-45372429035M.pdf |
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