National pride and safety awareness at large events: analyzing BTS’ ‘Yet to Come’ concert in Busan

This study examined the impact of safety awareness on the branding effectiveness of cultural events in the context of globalization. Focusing on BTS’ ‘Yet to Come’ concert, a significant event supporting South Korea’s bid to host the Busan World Expo 2030, we analyzed responses from 552 attendees us...

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Bibliografische Detailangaben

Hauptverfasser:	Eugene Song, Seol A. Kwon, Jae-Eun Lee, Jee Eun Kim
Format:	Artigo
Sprache:	Inglês
Veröffentlicht:	Taylor & Francis Group 2024-12-01
Schriftenreihe:	Cogent Social Sciences
Schlagworte:	Festival safety management crisis management safety awareness national pride Guangchao Charles Feng, School of Communication, Hong Kong Baptist University, Hong Kong
Online-Zugang:	https://www.tandfonline.com/doi/10.1080/23311886.2024.2344230
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