Customer Experience, Customer Engagement, and Social Media Advertising on Customer Loyalty: The Mediating Role of Customer Satisfaction at Bu Rudy Surabaya

The Indonesian souvenir industry, especially culinary-based small and medium enterprises, continues to grow in response to rising tourism activity. limited research integrates customer experience, customer engagement, and social media advertising within a single model to explain consumer loyalty, p...

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Główni autorzy:	Faradilah Trixie Agrilya, Nuri Purwanto
Format:	Artigo
Język:	Inglês
Wydane:	Universitas KH Abdul Chalim, Prodi Ekonomi Syariah 2025-12-01
Seria:	Indonesian Interdisciplinary Journal of Sharia Economics
Hasła przedmiotowe:	Customer Experience, Customer Engagement, Social Media Advertising, Customer Satisfaction, Consumer Loyalty
Dostęp online:	https://e-journal.uac.ac.id/index.php/iijse/article/view/8925
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