The role of collaborative consumption in the servitization of digital service platforms
This research aims to understand the digital service platform usage intention and behavior from the perspectives of technology adoption and collaborative consumption. Driven by the recent changes in consumer preferences toward non-ownership of digital products and convenience of accessing digital se...
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| Hauptverfasser: | , , |
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| Format: | Artigo |
| Sprache: | Inglês |
| Veröffentlicht: |
Springer Nature
2025-12-01
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| Schriftenreihe: | Management şi Marketing |
| Schlagworte: | |
| Online-Zugang: | https://doi.org/10.2478/mmcks-2025-0027 |
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