Adoption of Disruptive Technologies in Marketing in Latin American Organizations: A Documentary Review
The study analyzes the impact of disruptive technologies on marketing in Latin American organizations, highlighting their ability to transform business strategies through tools such as Big Data, IoT, artificial intelligence (AI) and machine learning (ML). These technologies make it possible to pers...
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| Principais autores: | , |
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| Formato: | Artigo |
| Idioma: | Inglês |
| Publicado em: |
Qubahan
2025-12-01
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| coleção: | Qubahan Academic Journal |
| Assuntos: | |
| Acesso em linha: | https://journal.qubahan.com/index.php/qaj/article/view/1956 |
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