Researcb on Precision Marketing Metbod Based on Data-Driven in Telecom Industry

In the background of the mobile internet, along with the big data technology development and customer demand individuation, customer experience requirements is increasing, including high real-time and high accuracy of customer needs. The traditional marketing model cannot meet the rapid development...

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Hlavní autoři:	Qing Zhang, Ping Huang
Médium:	Artigo
Jazyk:	Chinês
Vydáno:	Beijing Xintong Media Co., Ltd 2014-07-01
Edice:	Dianxin kexue
Témata:	data-driven precision marketing user behavior analysis effect evaluation
On-line přístup:	http://www.telecomsci.com/zh/article/doi/10.3969/j.issn.1000-0801.2014.07.024/
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