Código QR (código de barras bidimensional)

PENGARUH BRAND IMAGE DAN CUSTOMER EXPERIENCE TERHADAP CUSTOMER PREFERENCE PADA LAYANAN OJEK ONLINE (STUDI KASUS: GOJEK DAN GRAB)

ABSTRACT : This study applies a quantitative method through a cross-sectional survey design that aims to examine the influence of brand image and customer experience on customer preference for online motorcycle taxi services (Gojek and Grab). Primary data were collected directly from 200 respondents...

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Principais autores: Nadiah Syarifatustsania, Desinta Riski Azhari, Khusnul Khotimah, Cahaya Alya Rizkiya, Samuel Domatius Surya Putra, Muhammad Fajar Wahyudi Rahman, Ratih Amelia, Ika Diyah Candra Arifah
Format: Artigo
Sprog:Inglês
Udgivet: Sekolah Tinggi Ilmu Ekonomi AMA 2025-12-01
Serier:Among Makarti
Fag:
brand image
customer experience
customer preference
gojek
grab
Online adgang:https://jurnal.stieama.ac.id/index.php/ama/article/view/874
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