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Mobile service usage behavior in Korea: an empirical study on consumer acceptance of innovative technologies

Whilst mobile services have grown to a sizeable market in recent years, and leaps and bounds have been made in related technology, consumers’ usage behavior with regard to these services has received little attention from researchers. Studies on related topics are few and scarce, if compared, for ex...

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Principais autores: Yeong-Wha Sawng, Seung-Ho Kim, Jungmann Lee, Young Sam Oh
Formato: Artigo
Idioma:Inglês
Publicado em: Vilnius Gediminas Technical University 2011-03-01
coleção:Technological and Economic Development of Economy
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Acesso em linha:https://www.mla.vgtu.lt/index.php/TEDE/article/view/5311
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