Influence of Streamer's Social Capital on Purchase Intention in Live Streaming E-Commerce
The virtual display of products in e-commerce brings new problems of information asymmetry, and the overload of digital information also increases the difficulty of consumers' purchasing decisions. The real-time interaction between the streamer and the consumer during live streaming e-commerce will...
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| Hlavní autoři: | , , |
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| Médium: | Artigo |
| Jazyk: | Inglês |
| Vydáno: |
Frontiers Media S.A.
2022-01-01
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| Edice: | Frontiers in Psychology |
| Témata: | |
| On-line přístup: | https://www.frontiersin.org/articles/10.3389/fpsyg.2021.748172/full |
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