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ANALISIS KEBUTUHAN KONSUMEN DALAM PENGEMBANGAN JENANG DENGAN METODE FUZZY QUALITY FUNCTION DEPLOYMENT (FQFD) [Analysis of Consumer Needs for Jenang Development with Fuzzy Quality Function Deployment (FQFD) Method]

UD. Bu Sulasmi is one of the business units that produce jenang in Blitar regency. The problem of the company was the marketing activity that has not been maximally indicated by the low sales of jenang which was 60% of the expected target. The low sales of jenang was due to competition with other j...

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保存先:
書誌詳細
主要な著者: Mas'ud Effendi, Luluk Mei Arifa, Siti Asmaul Mustaniroh
フォーマット: Artigo
言語:Inglês
出版事項: Teknologi Hasil Pertanian, Fakultas Pertanian, Universitas Lampung 2018-03-01
シリーズ:Jurnal Teknologi & Industri Hasil Pertanian
主題:
オンライン・アクセス:https://jurnal.fp.unila.ac.id/index.php/JTHP/article/view/1611
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