Communicative capital and the development of the marketing of relationships
Subject. Modern development of business under rapid changes in markets and the use of end-to-end digital technologies requires a new approach to relationships with customers and clients and new ways of communication with them. As a result, a study of resources that are necessary to ensure the effect...
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| Autors principals: | , |
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| Format: | Artigo |
| Idioma: | Inglês |
| Publicat: |
Voronezh State University
2022-12-01
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| Col·lecció: | Вестник Воронежского государственного университета: Серия экономика и управление |
| Matèries: | |
| Accés en línia: | https://journals.vsu.ru/econ/article/view/10593 |
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