MIXUE'S SURABAYA BRAND IMAGE, PRODUCT QUALITY, BRAND LOVE AND LOYALTY INFLUENCE
The purpose of this research is to test the influence analysis of Brand Image and Product Quality on Brand Love and Brand Loyalty Mixue in Surabaya. The sampling technique used non-probability sampling with purposive sampling method. The samples taken were 160 respondents who were consumers from Mix...
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| Principais autores: | , , |
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| Formato: | Artigo |
| Idioma: | Inglês |
| Publicado em: |
Widya Mandala Surabaya Catholic University,Faculty of Business
2023-12-01
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| coleção: | Research in Management and Accounting |
| Assuntos: | |
| Acesso em linha: | http://jurnal.wima.ac.id/index.php/RIMA/article/view/4645/3492 |
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