THE IMPACT OF DECISION-SHAPING FACTORS AND THE MODERATING ROLE OF PERCEIVED RISK ON INTERNATIONAL TOURISTS’ DESTINATION CHOICE: THE CASE OF THE MEKONG DELTA, VIETNAM
This study examines the factors influencing international tourist’s destination choices in the Mekong Delta, Vietnam, using an integrated framework of four behavioral theories: Push-Pull Theory (PPT), Theory of Planned Behavior (TPB), Rational Choice Theory (RCT), and Behavioral Decision Theory (B...
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| Principais autores: | , , |
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| Formato: | Artigo |
| Idioma: | Inglês |
| Publicado: |
Editura Universităţii din Oradea
2024-12-01
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| Series: | Geo Journal of Tourism and Geosites |
| Assuntos: | |
| Acceso en liña: | https://gtg.webhost.uoradea.ro/PDF/GTG-4spl-2024/gtg.574spl10-1363.pdf |
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