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The link between self-uncertainty and conspicuous consumption: Tolerance of uncertainty as a moderator

This study, based on self-affirmation theory, aims to investigate the impact of self-uncertainty on individual consumption behavior. Self-uncertainty was categorized into moral, cognitive, and interpersonal self-uncertainty, and different types of self-uncertainty were manipulated through four exper...

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מידע ביבליוגרפי
Principais autores: Xiaoming Wang, Hongjin Zhu, Qinying Zhao, Chaoqi Song, Xiuxin Wang
פורמט: Artigo
שפה:Inglês
יצא לאור: Frontiers Media S.A. 2023-01-01
סדרה:Frontiers in Psychology
נושאים:
גישה מקוונת:https://www.frontiersin.org/articles/10.3389/fpsyg.2022.1066938/full
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