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Comparison of Audience Behavior between eSports and Authentic Sports Fans

This study analyzed how the behavioral patterns of esports and authentic sports viewers differ, adopting user and gratification theory and media transportation theory. In particular, it was investigated whether there was a difference in behavioral patterns according to the experience of playing the...

Ausführliche Beschreibung

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Bibliografische Detailangaben
Hauptverfasser: Taeyeon Oh, Joon-Ho Kang, Younghan Lee, Soyon Michelle Choi
Format: Artigo
Sprache:Inglês
Veröffentlicht: MDPI AG 2024-04-01
Schriftenreihe:Behavioral Sciences
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Online-Zugang:https://www.mdpi.com/2076-328X/14/4/313
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