Social Media Skits: Reshaping the Entertainment Experience of Broadcast Audience
The emergence of social media has produced diverse changes for broadcast media in the discharge of their entertainment function. While the uses and gratification theory identifies entertainment as one of the needs that motivate the audience to use the media, the technological determinism theory argu...
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| Główni autorzy: | , |
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| Format: | Artigo |
| Język: | Inglês |
| Wydane: |
SAGE Publishing
2021-07-01
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| Seria: | SAGE Open |
| Dostęp online: | https://doi.org/10.1177/21582440211032176 |
| Etykiety: |
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