Cross-Modal Iconism at Tully’s Coffee Japan
Tully’s Coffee Japan seeks to differentiate itself from competitors in the chain-cafe service industry. It does this in part through the semiotic figuration of two modernist discourses of distinction: culinary-craft authenticity and egalitarian sociability. This figuration is grounded in the corpor...
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| Formato: | Artigo |
| Idioma: | Inglês |
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Department of Anthropology, University of Chicago
2017-01-01
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| Series: | Semiotic Review |
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| Acceso en liña: | https://semioticreview.com/sr/index.php/srindex/article/view/6 |
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