A Semiotic Approach to Understanding Advertisements
Abstract This research investigates the role of semiotics in comprehending the ideological and cultural symbols utilised in advertisements. The major aim of this study is to examine how the different approaches of semiotics contribute to interpreting the messages decoded in advertisements. Under the...
Αποθηκεύτηκε σε:
| Κύριος συγγραφέας: | |
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| Μορφή: | Artigo |
| Γλώσσα: | Árabe |
| Έκδοση: |
Faculty of Arts, Port Said University
2021-07-01
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| Σειρά: | Maǧallaẗ Kulliyyaẗ Al-ādāb Ǧāmiʿaẗ Būrsaʿīd |
| Θέματα: | |
| Διαθέσιμο Online: | https://jfpsu.journals.ekb.eg/article_165762_647bc321943832fc4401bcf52678976a.pdf |
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