Tourist branding in the concept of forming and increasing the tourist attractiveness of regions
Purpose. The article is devoted to determining the peculiarities of territorial branding in the hospitality and tourism industry in the context of socio-economic transformations. The focus of the study is on the theoretical and practical aspects of the formation and development of the tourism brand...
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| Formato: | Artigo |
| Idioma: | Búlgaro |
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Innovations and Sustainability Academy
2025-03-01
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| Series: | Journal of Innovations and Sustainability |
| Assuntos: | |
| Acceso en liña: | https://is-journal.com/is/article/view/336 |
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