Corporate mobile applications in Hungarian SMES: Management challenges and employee adoption

Type of the article: Research Article AbstractThe ongoing process of digitalization presents both opportunities and challenges for small and medium-sized enterprises (SMEs), particularly when it comes to integrating corporate mobile applications into daily operations. This study examines the key fa...

Ausführliche Beschreibung

Bibliografische Detailangaben

Hauptverfasser:	Adam Pentek, Sandor Kovacs, Tamas Kovacs
Format:	Artigo
Sprache:	Inglês
Veröffentlicht:	LLC "CPC "Business Perspectives" 2025-11-01
Schriftenreihe:	Innovative Marketing
Schlagworte:	digital transformation digitalization mobile applications SMEs technology adoption UTAUT2
Online-Zugang:	https://www.businessperspectives.org/images/pdf/applications/publishing/templates/article/assets/23220/IM_2025_04_Pentek.pdf
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