Learning Beyond Negotiation Tactics: The Sales Marketplace
## Purpose of the Study: In the past, negotiation-based, role-play sales-assignments have involved oneto-one interaction between a buyer and a seller. Unfortunately, this traditional format often overlooks the importance and presence of multiple buyers/sellers, the role of location, the dynamics of...
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| Autore principale: | |
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| Natura: | Artigo |
| Lingua: | Inglês |
| Pubblicazione: |
Marketing Management Association
2016-07-01
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| Serie: | Journal for Advancement of Marketing Education |
| Accesso online: | https://doi.org/10.63963/001c.150549 |
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