Market segmentation for wine tourism: Identifying sub-groups of winery visitors
Notwithstanding the steady development of the international wine tourism industry, accurate relevant information and comparative surveys focusing on primary research appear inadequate in various wine-producing countries. Understanding the wine tourism market is vital for sustaining its further deve...
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| Hlavní autoři: | , |
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| Médium: | Artigo |
| Jazyk: | Inglês |
| Vydáno: |
Varna University of Management
2021-07-01
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| Edice: | European Journal of Tourism Research |
| Témata: | |
| On-line přístup: | https://ejtr.vumk.eu/index.php/about/article/view/2414 |
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