Discovering banner blindness for different banner formats: An eye-tracking study
Banner blindness is ignoring the ads on internet websites either consciously or unconsciously, and it has been recently used as one of the new terms in the digital world. Advertisers struggle to overcome this blindness and get the audience to notice banners. Moreover, they work on creative advertise...
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| Autori principali: | , , |
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| Natura: | Artigo |
| Lingua: | Inglês |
| Pubblicazione: |
Istanbul University Press
2023-06-01
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| Serie: | Connectist Istanbul University Journal of Communication Sciences |
| Soggetti: | |
| Accesso online: | https://cdn.istanbul.edu.tr/file/JTA6CLJ8T5/4D75C8A45EAA46F9BF921B8F809F706E |
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