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Marketing Strategies for Olive Oil: A Supply-Side Perspective from Spain

Olive oil, a staple of the Mediterranean diet, encounters substantial commercial obstacles in Spain and other olive oil-producing nations. Historically, these obstacles have been examined from a consumer demand standpoint, focusing on aspects such as quality enhancement, pricing issues, and consumer...

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Principais autores: Jose Antonio López-Castro, Juan Antonio Parrilla-González
Format: Artigo
Sprog:Inglês
Udgivet: MDPI AG 2024-10-01
Serier:Businesses
Fag:
olive oil
marketing
sales
expert panel
internationalization
Online adgang:https://www.mdpi.com/2673-7116/4/4/33
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